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🔥 Hot Trade Show Topic: “Too Many Leads, Not Enough Follow-Up” 🔥
- by Sales Department
🔥 Hot Trade Show Topic: “Too Many Leads, Not Enough Follow-Up” 🔥
Trade shows are lead-generating machines.
But here’s the real question…
What’s your follow-up plan?
We have talked to too many companies who spend thousands on a booth, flights, hotels, and promo items… only to let their leads collect dust after the show.
👉 79% of leads from trade shows are never followed up on.
That’s not a stat you want to be part of.
If you're not closing deals post-show, it’s not because the event didn’t work—
It’s because your follow-up strategy didn’t.
âś… Pre-build your email sequences.
âś… Schedule post-show calls in advance.
âś… Assign follow-up tasks before the event even starts.
If you’re investing in trade shows, make sure your ROI doesn’t walk away with someone else.
Let us know if you want help planning your next event or tightening up your post-show process—We have helped brands turn cold leads into lifelong clients.
#TradeShowTips #BusinessGrowth #LeadFollowUp #EventMarketing #B2Bsales #JWDisplays #JWPromotional #JWSignCo
